Jordan Platten
EXECUTIVE SUMMARY
Kevin (Solopreneur) began as a solo creator juggling a full-time job while managing his YouTube channel.
His early videos barely crossed 100 views, making consistency hard to sustain.
Avalonn initially joined as his editing partner, streamlining pacing, visual rhythm, and storytelling tone.
Soon after, we expanded into ideation, analytics, and full-scale execution, turning a one-person effort into a complete content operation.
We introduced a data-driven system, built AI avatars to multiply his presence, and scaled short-form performance across TikTok and Reels,
achieving 100 % month-on-month growth.
In just two years, Kevin’s channel surpassed 845K+ views and 4.5 million impressions, and he left his job to pursue content creation full-time.
PROBLEMS
1️⃣ Inconsistent uploads and editing handled entirely by Kevin.
2️⃣ No defined storytelling or ideation system.
3️⃣ Early drop-offs and low watch retention.
4️⃣ No short-form or AI-driven scalability.
OBJECTIVES
Build a predictable content workflow.
Elevate editing and retention without losing authenticity.
Expand into short-form platforms with consistent growth.
Introduce AI automation to scale content output.
STRATEGY
1. Foundation — Editing Overhaul
Refined pacing, hook structure, and visual rhythm to boost average retention by 25 %.
2. Expansion — Ideation & Story Design
Developed 4 storytelling pillars (Tools, Trends, Experiments, Monetization) and a weekly upload map.
3. Distribution — Multi-Platform Rollout
Repurposed long-form clips into Shorts and TikToks, achieving 100 % MoM growth on short-form reach.
4. Innovation — AI Avatar Integration
Created custom AI avatars to produce faceless explainer content and increase posting frequency without extra shoot time.
5. Optimization — Data Loops & Iteration
Tracked impressions, CTR, and VPH weekly, refining thumbnails and topics using analytics feedback.
RESULTS
📊 Total Views: 845,115
👀 Total Impressions: 4,575,862
🎥 Outlier Video: 133K views
👥 Subscribers Gained: 16,058
📈 Short-Form Growth: 100 % MoM (TikTok + Reels)
⏱️ Watch Time: 31,794 hours
🏆 Milestone: Transitioned to full-time creator
PLATFORMS
YouTube (Long-Form Core)
TikTok & Instagram Reels (Short-Form Expansion)
AI-Avatar Content (Scale & Automation)
